Instant credibility
To be cited is to be validated. A Forbes article is worth more than 100 Instagram posts. When respected outlets talk about your brand, you borrow their credibility. Result: customers, investors, and partners trust you sooner.
Digital PR That Puts Your Brand on the World's Leading Outlets
Grow your online presence with PR campaigns on Forbes, Valor Econômico, TechCrunch, and 107k+ global outlets. Built reputation, measurable results.
- 68+ placements for Oracle
- 400+ placements for Pluxee
- 63 countries served
What Digital PR is and how it transforms your brand
Digital PR is the evolution of traditional public relations for the online world. While classic media relations rely on personal contacts and cold pitches, Digital PR uses platforms and marketplaces to connect brands directly with leading news sites, blogs, and specialist outlets.
In practice, it means getting your company mentioned, interviewed, or featured in publications that matter in your industry. We're not talking about paid ads or generic sponsored content. We're talking about real editorial content that positions your brand as an authority.
The result? Instant credibility. When someone searches your company on Google and sees coverage on Forbes, Valor Econômico, or TechCrunch, perceived value jumps. That affects everything from purchase decisions to funding rounds and strategic partnerships. Each mention on a relevant site also earns a high-authority backlink, boosting SEO. That's why Digital PR is one of the most complete strategies: reputation, visibility, and organic rankings at once.
Also explore our high-authority backlinks, SEO + AI e Whitelabel.
Why your brand should invest in Digital PR now
Exponential reach
Millions of people see your brand. Major outlets drive huge monthly traffic. One article can outperform months of paid impressions. Bonus: that reach is organic and lasting. The story stays published.
SEO boost
Premium backlinks included. Each placement on a relevant site earns a high-authority backlink. Forbes, Valor, and TechCrunch have Domain Authority 90+. Result: your site ranks better across keywords, not only those mentioned in the piece.
Reputation protection
Own the narrative about your brand. Google's first results shape perception. Strategic Digital PR helps positive stories rank at the top. Result: more control over how your brand is seen online.
Digital PR vs traditional media relations
Traditional PR still has value, but Digital PR offers advantages the old model can't always match.
| Criterion | Traditional agency | Digital PR (Backlinks Global) |
|---|---|---|
| Reach | Limited to the agency's contacts | 107k+ global outlets available |
| Transparency | Hard to know where you'll be published | You choose the exact outlets |
| Speed | Weeks or months to land coverage | Publishing guaranteed within 7 business days |
| Pricing | High monthly retainers ($2k–10k) | Fixed price per placement ($50–2k) |
| Control | Depends on journalists accepting the pitch | Guaranteed publishing (no pitch lottery) |
| Measurement | ROI is hard to measure | Dashboard with real-time metrics |
| SEO | Backlinks only if/when they happen | Dofollow backlinks on 100% of placements |
| Scale | Capped by the contact network | Scales with a global marketplace |
💡 We're not saying traditional PR doesn't work. For teams that want fast, measurable, scalable results, Digital PR is the path.
Our methodology: PR campaigns in 4 steps
Earning space in the right outlets doesn't have to be complicated. Our platform connects your brand to the right vehicles transparently and efficiently.
- Step 1
Goal definition
We align on what you want to achieve. Before we start: campaign goal (launch, rebranding, thought leadership, fundraising); audience (B2B, B2C, investors, trade press); key messages; target outlets. From there we build the editorial strategy.
- Step 2
Outlet selection
We pick (or you pick) where to publish. Our marketplace sorts outlets by niche, monthly traffic, Domain Authority (40 to 95+), country/language, and price ($50 to $2,000 per placement). You approve the final list before we proceed.
- Step 3
Content creation
We produce quality editorial pieces. Press releases, executive interviews, thought leadership, launch/event coverage, and technical content for niche sectors. Everything in formats outlets accept. You review and approve before distribution.
- Step 4
Publishing and monitoring
We distribute and you track everything. We publish on approved outlets within 7 business days. In the dashboard: live links, dates, outlet metrics (DA, traffic), backlinks generated, estimated impressions. Fully documented and transparent.
The world's leading outlets are one click away
Our network spans every niche, language, and authority level. Examples of what you can access:
Business and finance
Forbes · Valor Econômico · Bloomberg · Business Insider · Exame · InfoMoney · The Wall Street Journal · Financial Times
Technology
TechCrunch · The Verge · Wired · Canaltech · Olhar Digital · Gizmodo · VentureBeat · Ars Technica
General news
G1 · Folha de S.Paulo · O Globo · CNN Brasil · BBC · Reuters · The Guardian · El País
Marketing and advertising
Meio & Mensagem · PropMark · AdWeek · Marketing Week · Digiday
Health and wellness
WebMD · Healthline · Veja Saúde · Drauzio Varella · Medical News Today
Retail and e-commerce
E-Commerce Brasil · Mercado & Consumo · Retail Dive · Chain Store Age
Entertainment and lifestyle
Veja · ’0poca · Vanity Fair · GQ · Elle · Cosmopolitan
Sports
ESPN · Lance! · ge · Sporting News · Bleacher Report
💡 Don't see your target outlet? We can often unlock access within 48 hours. We partner with most relevant global publishers.
Digital PR campaigns for every stage of your company
Every company is different. We tailor campaigns to your objective:
Product launch▼
Announce what's new with impact. Ideal for: startups shipping an MVP, new features, or physical products. What we do: press releases on tech/niche outlets; founder or PM interviews; specialist blog reviews; general news coverage. Example: fintech app with pieces on InfoMoney, Valor, and TechCrunch.
Rebranding▼
Communicate brand change clearly. Ideal for: renaming, visual refresh, or repositioning. What we do: stories explaining the change; leadership interviews; sector outlet coverage. Example: Pluxee campaign with 400+ planned placements across three countries.
Thought leadership▼
Position executives as experts. Ideal for: CEOs, CTOs, CMOs building sector authority. What we do: bylined articles; trend interviews; expert roundups. Example: SaaS CEO publishing on AI in Forbes and TechCrunch.
Fundraising▼
Build investor confidence. Ideal for: Seed/Series A/B rounds. What we do: funding stories on business outlets; investor announcements; leadership pieces. Example: Series A fintech on Valor, Exame, and TechCrunch.
Crisis management▼
Protect your reputation. Ideal for: image crises, recalls, controversies. What we do: official statements on neutral outlets; corrective-action stories; positive coverage to push down negative results. Example: e-commerce official response on G1 and Meio & Mensagem.
Geographic expansion▼
Enter new markets with credibility. Ideal for: Brazilian companies expanding to LATAM/US or the reverse. What we do: placements in target-country outlets; localized translations; cultural adaptation. Example: Brazilian SaaS on TechCrunch (US) and El País (Spain).
Brands that transformed reputation with Digital PR
Technology (cloud ERP)
Objective
Position NetSuite AI as a LATAM leader.
Campaign
⬢ 68 placements on technology and business outlets ⬢ Focus on AI, automation, and enterprise management ⬢ Countries: Brazil, Mexico, Argentina
Results
⬢ 9x more value per dollar vs paid media ⬢ +40% qualified leads ⬢ +120% brand awareness in LATAM
Corporate benefits
Objective
Communicate the Sodexo to Pluxee rebrand.
Campaign
⬢ 400+ planned placements in 3 countries ⬢ Press releases on HR, finance, and general news ⬢ C-level interviews
Results
⬢ Brand recognition from 15% to 68% in 6 months ⬢ Coverage on El Universal, Portafolio, La Verdad ⬢ Zero negative noise during the transition
Digital marketing
Objective
Become a reference in growth marketing.
Campaign
⬢ 24 bylined CEO articles on marketing outlets ⬢ Topics: SEO, growth hacking, automation ⬢ Meio & Mensagem, RD Station Blog, Rock Content
Results
⬢ +310% inbound leads ⬢ Mentions on podcasts and events ⬢ CEO became a sought-after speaker
Frequently asked questions about Digital PR
What's the difference between Digital PR and paid ads?▼
Ads are clearly labeled as advertising (Google Ads, Meta Ads). Digital PR is organic editorial content, usually without a "sponsored" tag. Editorial coverage carries far more credibility. Digital PR also earns backlinks; most ads don't.
Do you guarantee publication?▼
Yes. Unlike agencies that only pitch journalists, we guarantee publication on the outlets you approve. We work directly with publishers—no pitch lottery.
Will articles be labeled as sponsored?▼
It depends on the outlet. Some require disclosure (e.g. branded content); others publish as regular editorial. We explain each outlet's policy before you approve. Unlabeled editorial often has the highest credibility impact.
How long until a piece goes live?▼
Typically 3–7 business days after content approval. Premium outlets (Forbes, TechCrunch) may take up to ~10 days for editorial reasons. Urgent launches or crises can be expedited by agreement.
Can I control exactly what is written?▼
You set key messages, facts, tone, and executive quotes. The final format follows each outlet's editorial style so it gets accepted. Our writers adapt your input to read like journalism, not a stiff release. You always review and approve before publishing.
Does Digital PR work for B2B or only B2C?▼
Both—but it's especially powerful in B2B. Corporate buyers research heavily; seeing Forbes, Valor, or TechCrunch coverage builds trust and can shorten sales cycles.
How much does a Digital PR campaign cost?▼
It depends on number of placements, outlet tier, content production, and countries/languages. Ballpark: basic (5 outlets DA 40–60) $500–1,000; mid (10–15 outlets DA 60–80) $2,000–5,000; premium (20+ including Forbes/TechCrunch) $10,000+. You see exact outlet pricing on the platform.
Can I cancel after the campaign starts?▼
Once content is published, it can't be reversed. Before sending to outlets, you can cancel without cost per contract terms.
Do articles stay online forever?▼
In most cases, yes. Editorial pieces on respected sites tend to remain (unless factual/legal issues). The impact continues: backlinks, traffic, and credibility over time.
Does Digital PR help with fundraising?▼
Yes. Investors Google your company. Coverage on Forbes, TechCrunch, or Valor about your round, product, or vision strongly signals seriousness. We've seen startups land VC meetings after strong PR execution.
Ready to appear on the world's leading outlets?
Your brand deserves to be known. With Backlinks Global you access the same class of publishers that cover global leaders—whether you're launching, fundraising, or protecting reputation.
- We reply within 24 hours
- Free analysis of PR opportunities
- We serve PT, EN, and ES
Request a Digital PR proposal
Has your company still not been featured? Then you do not exist. Not even for AI.