Importance of link building

Generally, we will not entrust our health care or legal defense to unprofessional or incompetent doctors or lawyers. So, it may seem illogical that no company has professionals without any credential when developing their marketing strategy.

In this sense, agencies that are dedicated to the creation of SEO strategies for other companies have reached enormous importance, this is due to the relevance of web positioning and link building.

What is link building and what does it consist of?

Literally, link building means “link building”, this is one of the main actions of off-page SEO, which consists of getting other web pages to link to ours.

So, we can say that link building specifically consists of the creation of links directed to a specific website, in order to improve its SEO positioning or web positioning in google.

These links created are intended to highlight a web page, within the millions of results that search engines can provide us for similar content.

Positioning is of enormous importance for the growth of a business, and to obtain relevance against the amount of competition that we can currently find on the internet.

If the chosen links are relevant and of quality, the search engines when they see them will take them into account and will know when a website is more important and for this reason the page will rise positions in the natural rankings of natural searches.

Types of link building

In link building, your main objective in the strategies should be to acquire third-party links. For this, there are several ways and this does not mean that all these are recommended.

Blackhat

This type of strategy consists of cheating and since then, they are not the most recommended.

Previously, the massive exchange of them through bots and link farms was common.

Although links are still an important factor in ranking today, the key is in the quality of the links and not in the quantity.

These should be reached naturally, on related pages, the massive exchange of links for example, can be penalized by Google, which this year has imposed new rules.

Whitehat

This is a strategy well seen by search engines due to its productivity, this is based on the elaboration of links within a margin tolerated and coherent by Google, without deceiving or harming third parties.

What matters in this strategy is that each link can look natural to the gaze of the search engine.

Linkbaiting

In this link building strategy, the fundamental thing is the creation of quality content and the search for “honest” backlinks by other websites. It is worth focusing a large part of your effort on these types of strategies if what you want to avoid is being penalized by Google.

Tricks and techniques to improve the linkbuilding of your page

Natural links

Some backlinks of this type often do not have the keyword that best suits your website, but these will be varied, and especially in the case of Ecommerce that can use anchor text the word “here”, the brand name and even occasionally, directly the URL. Therefore, you will need to toggle the target keyword.

Create original content that grabs users’ attention

One of the main keys is to develop the length of blog articles, exceeding 1000-1500 words by addressing topics in great depth.

If for example: you write tutorials or create advice guides, explaining the operation of something or solving specific problems, the natural links will multiply due to the quality consideration you will get from them.

Position yourself as an expert to gain authority

It provides vendors, suppliers and collaborators with personal and detailed feedback around their services. In this way, you will achieve natural and good quality links within your sector, apart from establishing effective links with other platforms.

Solicit feedback on your services and products from other advanced bloggers

For bloggers who specialize in evaluating products and making reviews, the consumer and goods industry is very attractive. So if you have a company you can invite it to product or service or send it (from a web tool to fashion, leisure experiences or food) for free to ask for feedback after it generates backlinks.

You can also contact influencers in the sector so that they can interview a reference of your company.

Use specialized tools

This is important for you to analyze your SEO and know the derivation of incoming links, as well as those of your competition.

In this way you will be able to improve your strategy, detect what your main failures are and know what the competition does.

There is a lot in the current market: Majestic SEO, Open Profiler, Ahrefs…

Notify the owner of the website when you detect broken links

For this, you can use special programs such as Broken Link Checker.

Create alerts with specialized tools for your brand and URL

In this way your strategy will be more organized, thanks to a deep crawl of the hyperlinks of all your links. This is something fundamental for monitoring your link building strategy.

Protect your powerful external links

For link building , external links from your website are also relevant.

If you want to make Google understand that you are a quality website you must refer to the best of your subject. Even to Wikipedia, since for Google it supposes it as an authorship for any field and apart from this it has a fairly high pagerank .

Try adding keywords around the link

Another thing that Google also takes into account are those keywords placed around your backlinks. Remember to always find links that provide quality to your website.