What should you know about dofollow links?
What are Dofollow links?
A dofollow link is one that allows search engine bots to follow it, taking it into account when indexing and ranking web pages. When another site links to your page using a dofollow link, that site transfers some of its “authority” or “SEO score” to your page. This concept is key to understanding how authority is built on the web. Dofollow links do not require special treatment in the HTML code. In fact, all links are dofollow by default, unless otherwise instructed, as in the case of nofollow.
The importance of Dofollow links in SEO
Dofollow links are vital to the success of any SEO strategy. One of the main reasons is that they transfer authority, which signals to search engines that your site is relevant and trustworthy. In addition, the more quality dofollow links that point to your page, the better your search engine rankings will be, as they interpret them as “votes of confidence”. Also, by improving your position, users are more likely to find your website and increase organic traffic.
How to identify a Dofollow link?
Identifying a dofollow link is relatively straightforward. You can inspect the source code of the webpage and look for the rel="nofollow". If this attribute is not present, then the link is dofollow. Another way is to use SEO analysis tools like Ahrefs or SEMrush, which allow you to monitor what kind of links are pointing to your page.
Example of HTML code for a Dofollow link
A basic example of a dofollow link in HTML would be:
As you can see, it doesn’t include any attributes rel="nofollow", so it’s a dofollow link that search engines will follow and take into account.
When to use Dofollow links?
Dofollow links are useful in various situations. For example, when you’re linking to quality content that complements your own, it’s a good idea to use a dofollow link. It is also recommended in collaborations with other relevant sites in your niche or when you participate in guest posts. Dofollow links, in addition to improving your authority, can generate valuable traffic to your page.
Tips for an effective Dofollow link strategy
While having dofollow links is beneficial, it’s crucial that they are part of a larger strategy. The first thing you need to consider is the relevance of the sites you link to and get links from. A link from an irrelevant or low-quality site can be harmful. Additionally, diversifying link sources is key to creating a more natural link profile and preventing search engines from considering that you’re manipulating the system. Another recommendation is that you prioritize quality over quantity. A single link from a site with high authority is much more valuable than multiple links from non-relevant sites. Tools like Google Search Console can help you monitor your site’s link profile and make sure you’re getting quality links.
Myths About Dofollow Links
There are some myths surrounding dofollow links. One of the most common is to think that the more links you have, the better. However, what really matters is the quality of those links. It’s also a mistake to think that dofollow links alone will guarantee good rankings. While they are an important factor, they should be combined with other SEO tactics such as quality content and a good user experience. Dofollow links are a powerful tool within SEO, as they transfer authority and help improve your website’s search engine rankings. However, it is important to use them strategically and not abuse them. Make sure that the links come from trusted sources and are relevant to your content. Implementing a dofollow link strategy correctly, combined with other SEO practices, can have a significant impact on your online visibility and attracting quality organic traffic.
