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Public Relations in the public perception of the brand

Written by Yliely Daniela Castillo on 08/10/2024.

The influence of public relations (PR) on the perception of a brand is undeniable. In an environment where competition for the public’s attention...

10 Strategies to Increase Domain Authority

Written by on 07/10/2024.

Domain authority (DA) is a metric created by Moz that measures the likelihood that a website will appear in the top search engine results. This value...

How to optimize your website for visual search

Written by Yliely Daniela Castillo on 04/10/2024.

Search engine algorithms are constantly evolving and user expectations are becoming more demanding, so it’s essential for digital marketers to...

The Importance of SEO Competitor Analysis

Written by Yliely Daniela Castillo on 03/10/2024.

SEO (Search Engine Optimization) has become a fundamental pillar of digital marketing, and its correct implementation can determine the success or failure...

How digital marketing consulting helps your business

Written by Yliely Daniela Castillo on 01/10/2024.

La consultoría en marketing digital es un servicio que ha ganado una importancia indiscutible en el mundo empresarial actual, ya que permite a las empresas...

Larry Page and Sergey Brin: The Geniuses Behind Google

Written by Yliely Daniela Castillo on 30/09/2024.

Larry Page and Sergey Brin are two names that have left an indelible mark on the history of technology, being the co-founders of Google, one of the...

What is LD? Discover Its Importance in SEO

Written by on 27/09/2024.

The term DA can refer to different concepts, depending on the context in which it is used. However, in SEO, DA is a key acronym that plays a critical...

The role of social networks in the generation of Backlinks

Written by Yliely Daniela Castillo on 26/09/2024.

Backlinks are one of the most powerful tools for improving a website’s search engine rankings. Although there are many strategies to get these...

The Importance of Authenticity in PR Strategies

Written by admin2023 on 25/09/2024.

Within marketing and public relations (PR), authenticity has become an essential factor in connecting with consumers and building long-lasting relationships. It...

Retargeting strategies in digital marketing

Written by Yliely Daniela Castillo on 24/09/2024.

Retargeting strategies in digital marketing have gained crucial relevance to attract and reconnect with users. While SEO remains a fundamental foundation...