Large Audiences with Mailchimp: A Quick Guide

Written by Yliely Daniela Castillo on 24/10/2023. Posted in Marketing and Entrepreneurship.

You can share emails, ads, and other messages with your audience using the integrated digital marketing platform Mailchimp. This is what we call campaigns.

“When you create a campaign in Mailchimp, we give you a ton of flexible setup and design options, as well as authoring tools to guide you through the entire process. You’ll discover the basics of Mailchimp campaigns in this article.

Things to keep in mind about Mailchimp

You need to connect an audience before you can create a campaign in Mailchimp. Create an opt-in form and share it with others to grow your audience if you don’t have any contacts yet.

Connecting an online store will allow you to sync customer and product information, target your campaigns to the right demographic, and increase your sales. For more information, see How to use Mailchimp with eCommerce.

You can search the guides and tutorials to find additional resources if you need help developing and designing a specific type of campaign.

Features are available for paid plan accounts for specific campaign types. A/B testing and email scheduling, for example, are available for all paid plans.

Visit the pricing page to learn more about the features offered by each plan. Visit your account’s plans page to change your plan type.

Setting up your audience is a crucial first step in using Mailchimp. Connecting Audience is where all of your contact information is saved and managed, whether you’re starting from scratch or want to import an existing audience segment into Mailchimp.

Before you begin

You should keep the following information in mind before starting this process. Your plan will determine how many audiences you can store in your account.

A single primary audience should be maintained in Mailchimp, and tags and segments should be used to organize and target your contacts.

You can repeat this procedure each time a new audience is created if you are forced to maintain multiple separate hearings. Keep in mind that since audiences are separate from each other, each audience will save its own separate contact information. Appearing in multiple audiences will increase the total number of contacts.

Before starting this process, make sure you know the anti-spam policies and the specifications that an audience must meet.

How to Build a Crowd

We generate an audience when you create a Mailchimp account and populate it with the information you provide. You’ll be asked to enter some default data each time you create a new audience, such as the sender’s email and a message to remind your contacts who you are.

Follow these steps to create a new audience in your Mailchimp account

Select Audience from the menu.
Select Audience Dashboard.
View audiences by selecting them from the Current Audience drop-down menu.
Audience-Current Audience-Audiences Viewed.
Select View audiences from the Manage Audience drop-down menu if you only have one audience.
Tap “Create Audience.”
Audience creation button.
Press Create Audience in the confirmation dialog box.
Enter the information in the fields provided.
Audience Information.
Review the contact information for this audience and modify it if necessary.
Select the subscription strategy for your audience in the Form Settings section.
To send a subscription confirmation email when someone signs up for your marketing, check the box next to Enable double opt-in. You can choose to use the one-time subscription and add subscribers to your audience right away by leaving it unchecked.
Enter the email address you want to use to receive notifications about your audience, then choose which ones you want.
Once finished, click Save.
You’ll be able to import contacts or create an opt-in form after you’ve created your audience.

Segments

In order to sort contacts based on the information we have about them, a segment is a filter or query that is applied to an account. Contacts can be filtered based on a wide range of information, including location, tag data, membership in particular groups, subscription source, campaign activity, and more.

By using segments, you can personalize emails, ads, or web pages for the contacts you’ve chosen. Segments can be very useful to you, and personalized content is a smart marketing tactic.

Open Spaces

We keep the essential details of our contacts in audience fields, also called merge fields. In the sense that they store emails, names, birthdays, group preferences, addresses, and other types of data, they resemble spreadsheet cells.

To address, for example, a contact by name in an email campaign, Merge tags can be used to extract data from an audience’s fields.