How to improve your organic positioning in social networks?

Written by Yliely Daniela Castillo on 23/08/2023. Posted in SEO.

An excellent way to promote your business is through social networks, since these allow you to reach a greater number of people. However, if you don’t apply a social media SEO strategy properly, you probably won’t get the results you expect.

Becoming an SEO expert in social media is not a complicated task, you just need to gain the most effective knowledge and techniques, as well as dedicate enough time to focus on learning about organic positioning.

It is also important that you can draw up a strategy that is able to adjust to your interests, the public that follows you and your objectives.

The one in charge of favoring the positioning of your contents through Google search engines is social SEO. When your marketing strategy includes SEO in social networks, this creates a strategy so solid and powerful that it is able to catapult your business to the top.

Social SEO teaches us that even when social networks do not determine the total positioning, the ease with which they connect with your audience helps create the ideal conditions for the growth of your brand.

In this sense, if the publications in your networks generate enough interest thanks to the application of effective SEO tactics on Facebook, Instagram and other social networks, both Google and other search engines, you can not ignore all the reactions generated by this fact.

And all this makes your publications a favorable position, thus reaching an organic positioning in social networks.

Advantages of improving your organic positioning on social networks

This type of organic positioning refers to the tools and techniques provided by experts in the field, to optimize your content. This, along with the goal of improving the space you’ve been given on the results page.

For this reason, organic positioning is the most advantageous way for your social media accounts to have the expected growth. Through a well-armed strategy, without the need to resort to bots, or to be exclusive with the payment of advertising.

In short, if your content is optimized and you develop a good SEO on Instagram, as well as an effective strategy for Facebook, you can place it in the main search options, the flow of people who reach your networks will grow systematically and legitimately.

When you have already secured the attention of many people, if you have at your disposal a good Inbound Marketing plan, you can have your audience well defined. Which will allow you to know your followers and know what they need to make them stay.

To a large extent, these are the criteria that constitute the success of SEO for social media. So you can start running and testing them for yourself you have these options:

Start by preparing yourself and dedicating a large part of your time to learning everything you need to get the most out of social media SEO .

Or, on the contrary, resort to a team that specializes in the matter, which is able to give you the most effective results in a short time.

Optimize your organic positioning in social networks

It is important that social SEO is supported by digital marketing strategies designed to work and generate the results that are expected.

In this sense, and with the application of these techniques you will be able to count on a good organic positioning and give them a better use to the SEO tools on Instagram, Facebook and other important networks, in order to increase your followers on YouTube, TikTok and more.

Deliver quality content

It is important that you keep your audience attentive in what you have to communicate, it depends on them having the absolute certainty that in your profiles they can find valuable content.

The quality of your content is what can keep your audience close and what will allow you to connect with the emotions and needs that are useful for SEO in Networks.

Use keywords correctly

If you want to guarantee organic positioning in social networks, you must know how to get the most out of your profiles.

For this, it is important that you manage a structure with the type of information that is of most interest to your audience.

Therefore, the key to a good Social SEO is to study and observe, without losing detail, what are the topics that they usually look for most frequently and from this, focus your content and the words that are best linked to it.

Evaluate your impact

So that you can know what works and what does not, it is important that you measure your progress and identify which methods have given you more results. This is something that will be simple with measuring SEO in social networks.

Even SEO tools for Facebook have various tools to carry out these measurements.

Be constant

Generally, social media algorithms tend to reward consistency. This is something that we can see mostly on Instagram, since it is the social network that gives greater exposure to accounts that maintain a constant rhythm of publications.