Author: Yliely Daniela Castillo

Web Accessibility and SEO: How Can They Go Hand in Hand?

Written by Yliely Daniela Castillo on 16/05/2024.

Web accessibility has become a crucial component for any website. Not only is it a matter of social responsibility and legal compliance, but it can...

How to get organic backlinks for your SEO?

Written by Yliely Daniela Castillo on 16/05/2024.

Backlinks are a crucial component in improving a website’s visibility and authority in search engines. Not all links are created equal – getting...

How to Write SEO Friendly Titles?

Written by Yliely Daniela Castillo on 15/05/2024.

Titles are a crucial part of search engine optimization (SEO). An SEO-friendly title has the power to attract readers’ attention and improve search...

Keys to avoid information overload in SEO

Written by Yliely Daniela Castillo on 13/05/2024.

To ensure that your website captures the attention of both users and search engines without falling into the trap of information overload, it’s...

Why Your SEO Strategy Isn’t Working (And How To Fix It)

Written by Yliely Daniela Castillo on 10/05/2024.

SEO (Search Engine Optimization) is crucial to the online success of any website, but sometimes, despite our efforts, the results are not as expected....

Guide to Meta Tag Optimization

Written by Yliely Daniela Castillo on 09/05/2024.

Meta tag optimization is not only vital for SEO, but it also improves the user experience by making your content more accessible and understandable...

How Artificial Intelligence Is Transforming PPC

Written by Yliely Daniela Castillo on 08/05/2024.

Innovation is the key to success and artificial intelligence (AI) is at the forefront of this transformation, especially in the field of Pay Per Click...

Nostalgia Marketing: How Brands Use Emotions

Written by Yliely Daniela Castillo on 07/05/2024.

Marketing strategies change as fast as social media trends, there’s one technique that has stood the test of time: nostalgia marketing. This...

Content Strategies for Emerging Platforms

Written by Yliely Daniela Castillo on 06/05/2024.

Emerging platforms are a great alternative for brands and content creators looking to expand their reach and connect with new audiences. However, harnessing...

Quality or Quantity?: The Importance of Links in SEO

Written by Yliely Daniela Castillo on 03/05/2024.

The importance of links in web positioning is undeniable. Both the quantity and quality of links pointing towards a website can significantly influence...